Fixed Menu vs Customizable Thali Franchises

Thali franchises generally follow one of two models: fixed menu or customizable thali—each with its own advantages and operational implications.

Fixed menu thali franchises, like Khandani Rajdhani, offer a set meal where every customer receives the same assortment of dishes. This model excels in efficiency. It streamlines kitchen operations, reduces food waste, and ensures consistency across all outlets. It’s also easier to train staff and maintain portion control, which is essential for cost management and scalability.

On the other hand, customizable thali franchises allow customers to pick and choose items from a curated list. This model is gaining traction among urban diners who seek flexibility due to dietary preferences or health concerns. Brands like Thali & More and certain regional outlets use digital ordering systems or menu cards to let customers tailor their meals.

While customization improves customer satisfaction and adds a premium touch, it demands a more complex kitchen setup, additional inventory, and highly trained staff to manage orders smoothly.

Choosing the right model depends on target location and customer behavior. Fixed thalis work well in high-footfall areas like malls or transit hubs, while customizable ones thrive in dine-in-focused urban zones.

Ultimately, both models can succeed—if backed by strong branding, flavor consistency, and a deep understanding of customer expectations.