How Ad Operations Specialists Improve Viewability Rates
Viewability directly affects campaign ROI. Ad Operations Specialists enhance viewability by optimizing placements, reducing ad clutter, and adjusting load order. They test above-the-fold positions, use lazy loading techniques, and analyze scroll depth behavior. Using insights from heatmaps and analytics tools, they fine-tune campaigns for maximum visibility. By keeping ads where users are most engaged, Ad Operations Specialists improve brand exposure and performance. Their ability to interpret user behavior and adjust tactics makes them key players in delivering ads that actually get seen.