Is search being overshadowed by a discovery-first mindset?
Long back, when the internet was just a clean sheet where you typed in your questions, search was like the compass — the centre of everything — and SEO was the holy grail. Search was intentional, deliberate, and it was king. Then came the algorithm-fed era:
The scroll. Suddenly, people were able to find things they didn’t know they needed. Discovery took centre stage. All thanks to social media, influencers, and personalised feeds, you didn’t have to look for a product; it found you. Everything came to you before you even had a chance to search.