Developing your business on the internet requires mastering certain parameters. On a business site for example, cart abandonment is an unpleasant situation to be avoided. Its repetition leads to shortfalls and does not benefit the company's e-commerce. But the majority of e-merchants are exposed to this phenomenon especially during holiday periods. It is due to several factors which they do not necessarily control. If you are looking at all costs how to overcome this recurring problem, in this article we will give you a detail on these causes and some tips to avoid cart abandonment .