Author: mark10

AI is one of the advanced technologies that has been expanding on various fronts in the market, with customer service as one of the primary areas impacted. It is worth... Read More

IoT promises to change the face of modern marketing, providing businesses with new ways to interact with consumers. The connotation of IoT lies not only in a colossal network of... Read More

Greetings Matthew, Can you share with our audience a brief overview of your professional journey, highlighting key milestones and experiences that have shaped your career in the ad tech industry? I’ve... Read More

Mike, please provide a brief overview of AdLib and its unique position in the advertising software industry. a. AdLib stands out in the advertising software industry by seamlessly connecting with top... Read More

Manu, please let us know about your role as CEO at Cohora and how it has impacted the growth of the company. Back in the early 2000s when digital was taking... Read More

B2B marketing relies on understanding customer needs and preferences, which predisposes these campaigns to success and the sustainability of long-term relationships. Working with the Internet of Things, B2B marketers can... Read More

If you’re a corporate marketer whose job is to get a B2B marketing message in front of a global audience, is the structure of your agency’s network really of importance... Read More

The digital landscape is a fluid place rather than a stable entity. Modern digital marketing is as dynamic as its media—every year, a new platform is created, user behavior changes and marketing... Read More

Gains won during peak shopping season will turn to dust in 2024 unless app engagement is built all year round, argues Sue Azari, eCommerce Industry Lead at analytics firm AppsFlyer The... Read More

The digital landscape is a fluid place rather than a stable entity. Modern digital marketing is as dynamic as its media—every year, a new platform is created, user behavior changes and marketing... Read More